I came across an excellent TED talk recently, from a man by the name of Simon Sinek. Sinek is the author of the book, “Start with Why”, and he writes and comments regularly for several major publications and also teaches a graduate-level class in strategic communications at Columbia University.
I found this quote from Sinek’s TED talk particularly intriguing, as I think it relates directly to the world of Canadian soccer:
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
Now…imagine what we could achieve if organizations across the country began hiring people who believe in a common goal – improving the state of the game in Canada – rather than hiring those who can just ‘do a job’.
Here is a link to Sinek’s TED talk, if you’re interested: